Sanrio Games Announces Sanrio Kawaii Me Live! For January 2027
The January 14 live at Yokohama Kannai Hall lists the same seven acts as the in-game music lineup, so the game and the concert function as one promotional rollout rather than separate products.
Key Facts
- Sanrio Games will release Sanrio Kawaii Me Live! globally in January 2027 for iOS and Android.
- Pre-registration for Sanrio Kawaii Me Live! opened on Monday, September 21, 2026.
- The game's music lineup includes Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi'Line Hearts, and a tie-in with Zutto Mayonaka de Ii no ni.
- A release commemorative live is scheduled for January 14, 2027 at Yokohama Kannai Hall.
- Pre-registration and official social media follow campaign rewards include a Hello Kitty costume with special Sanrio Games specifications if the total reaches 1 million.
Reporting from 3 sources: Anime News Network, 4Gamer.net, Nijimen.
Sanrio announced on Monday that Sanrio Kawaii Me Live!, the first smartphone title from its Sanrio Games brand, will launch globally in January 2027 for iOS and Android. The dance and rhythm game features Hello Kitty, Cinnamoroll, Pompompurin, My Melody, and Kuromi, and lets players coordinate character costumes and stages to build what the announcement calls a "super KAWAII" stage. Pre-registration opened the same day, alongside a follow campaign whose rewards include Cosmo Soda, Kawai Light, a Time Travel Ticket, an Accessory Set, Gacha Tickets, a Character Sticker Set, an SSR Character Guaranteed Ticket, and a Hello Kitty costume with special Sanrio Games specifications if registrations and official social media follows reach 1 million. The music lineup includes original songs from Soala, SHE'S, Lienel, Polkadot Stingray, Yabai T-Shirts Yasan, Mi'Line Hearts, and a tie-in with Zutto Mayonaka de Ii no ni. A release commemorative live is scheduled for January 14, 2027 at Yokohama Kannai Hall.
The game is free-to-play with in-app purchases and is distributed through the App Store and Google Play, according to Nijimen. Sanrio streamed a concept promotional video on Monday to mark the announcement, and launch-day ticket details for the January 14 live will be posted on a dedicated event site later.
- Soala, SHE'S, and Lienel: Universal Music artists on the original song lineup.
- Polkadot Stingray, Yabai T-Shirts Yasan, and Mi'Line Hearts: also billed on the release commemorative live at Yokohama Kannai Hall.
- KUROMI: the artist named in the live performer roster, appearing alongside the six acts.
- Zutto Mayonaka de Ii no ni.: tie-in song contributed by ACAne.
ACAne's comment describes the writing: "My Melody, whose favorite food is said to be almond pound cake, has been a presence I've been curious about for a long time. There was even a time when I had a My Melody smartphone case, so I was happy to receive this offer." ACAne adds the song is "about a life of endless repeat of ah, mondial... with an honest Yummy power that goes beyond adorableness, and a fluffy yet crunchy texture." Sanrio Games launched in April 2026, per Anime News Network.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.