Sanrio Announces Fragaria Memories Color of Wishes for Fall 2027
The reveal confirms that Fragaria Memories, a project built around Sanrio mascots cast as Lords and their knight retainers, is moving into a playable smartphone release rather than staying a story and music property.
Key Facts
- Sanrio announced on September 19, 2026 that Fragaria Memories Color of Wishes will release in fall 2027.
- Fragaria Memories Color of Wishes is a free-to-play smartphone game with item purchases, planned for global release.
- The new promotional video shows Harrit, Cielomort, and Badobarm in motion, voiced by Gakuto Kajiwara, Nobunaga Shimazaki, and Shunsuke Takeuchi.
- Fragaria Memories features Sanrio characters such as Hello Kitty and My Melody as Lords and depicts the 18 Fragaria Knights who serve them.
- Fragaria illustrations were released on September 17, ahead of the game's promotional video.
Reporting from 2 sources: 4Gamer.net, Denfaminicogamer.
Sanrio announced on September 19, 2026 that the smartphone game Fragaria Memories Color of Wishes will release in fall 2027. The game is the smartphone entry in Fragaria Memories, a chivalric fantasy project that combines story and music. Its service model is free to play with item purchases, and the release is planned for global distribution. Alongside the announcement, a new promotional video was published. In the video, following the Fragaria illustrations released on September 17, the characters Harrit, Cielomort, and Badobarm appear in motion. Harrit is voiced by Gakuto Kajiwara, Cielomort by Nobunaga Shimazaki, and Badobarm by Shunsuke Takeuchi. Fragaria Memories is a project that features Sanrio characters including Hello Kitty and My Melody as Lords, and depicts the 18 Fragaria Knights who serve them. The game's tagline is "A world taking on color. Its beginning is a memory with you." The official account for the game promoted the video on the same day.
The announcement places a date on the smartphone project that Sanrio had been building around its mascot characters and the Fragaria Knights. Sanrio announced the fall 2027 window on September 19, 2026, and the game's official account carried the same news and the embedded video the same day.
The video followed the September 17 release of Fragaria illustrations and shows three characters in motion: Harrit, Cielomort, and Badobarm, voiced by Gakuto Kajiwara, Nobunaga Shimazaki, and Shunsuke Takeuchi. The game is described as free to play with item purchases and is planned for global release.
The project's premise puts Sanrio characters such as Hello Kitty and My Melody in the role of Lords, with 18 Fragaria Knights serving them. Its tagline is "A world taking on color. Its beginning is a memory with you."
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.