RTX 5090 Passes 1 Million Yen As GPU Prices Keep Climbing in Japan
The RTX 5090 passing 1 million yen at a domestic retailer moves the memory shortage from component pricing into the top of the consumer GPU stack, and Applied's September 6 notice says more cards are scheduled to rise.
Reporting from 1 source: Automaton.
GPU prices in Japan continue to rise. Sofmap Omiya Store listed an ASUS ROG Astral GeForce RTX 5090 at 1,022,800 yen including tax on September 11, limited to one unit. An MSI GeForce RTX 5070 12G VENTUS 2X OC rose from about 120,000 yen in late July to 154,500 yen. A retail official predicted the cheapest RTX 5090 class would hit 900,000 yen.
The ASUS ROG Astral GeForce RTX 5090 was priced in the low 600,000 yen range when it went on sale in Japan in June 2025. At Sofmap Omiya Store on September 11 it was listed at 1,022,800 yen including tax, limited to one unit, at official retail rather than resale markup.
Lower in the stack, the MSI GeForce RTX 5070 12G VENTUS 2X OC went from about 120,000 yen at the end of July to 154,500 yen now. Applied said on September 6 that some graphics cards are scheduled to rise further.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.