Rapper LEX Sets 'Sense' Music Video Release for Birthday One Year After Album
The year-long gap between album and music video release is an unusual promotional strategy that ties the visual to the artist's birthday, extending the album's lifecycle.
Key Facts
- LEX will release the music video for 'Sense feat. Siero' on YouTube on May 1, 2027, his birthday.
- The music video arrives approximately one year after the album 'SPEEDSTAR' dropped on June 24, 2026.
- The album 'SPEEDSTAR' features nine tracks, including the pre-released 'ELDEN RING' and the lead single 'Sense feat. Siero'.
- A teaser video for 'Sense feat. Siero' featuring interview clips of LEX and Siero is already available on YouTube.
- LEX, born in 2002, emerged from SoundCloud and released his first album at age 16; he is scheduled to perform at Toyota Arena in October 2026.
Reporting from 1 source: KAI-YOU.
Rapper LEX will release the music video for 'Sense feat. Siero' on YouTube on May 1, 2027, his birthday, approximately one year after the album 'SPEEDSTAR' dropped. A teaser is already available. The track is the lead single from the album, which features eight new songs and a pre-released track. LEX, who emerged from SoundCloud and released his first album at 16, is scheduled for a Toyota Arena show in October 2026.
LEX's album 'SPEEDSTAR' arrived on June 24, 2026, with nine tracks including the pre-released 'ELDEN RING'. The lead track 'Sense feat. Siero' now gets a music video scheduled for May 1, 2027, exactly one year later and on LEX's birthday. A teaser video featuring LEX and Siero in interview clips is already on YouTube. The song blends distorted synthesizers and heavy bass with LEX's free-flowing wordplay and Siero's off-beat style. LEX, born in 2002, has been active since his teens and will perform at Toyota Arena in October 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.