QREATION Plans Yoshinoya Vertical Short Comedy 'Yoshino-san Chi no Yonshimai'
The project is a brand account built around an ongoing story rather than a one-off advertising campaign, with Yoshinoya products and stores appearing inside the family's daily life.
Reporting from 1 source: ASCII.jp.
QREATION handled planning and production for Yoshinoya's vertical short home comedy 'Yoshino-san Chi no Yonshimai'. The series follows four sisters who love gyudon and their father, Kazuya Yoshino, played by Kazuya Kojima. The eldest daughter Wako is played by Mikey Sato, the second daughter Sakura by Sakura, the third daughter Osaki by Osaki, and the fourth daughter Risa by Risa Masuda. QREATION runs the account from planning through operation.
The comedy runs as a vertical short series about four sisters and a father who is pushed around by his children but still cherishes his family. Episodes include morning quarrels in the bustle, children getting excited over the youngest's love talk, and a father who mistakes his child's fandom activities for romance.
Gyudon is the connective tissue. The family gathers around takeout, visits Yoshinoya together, and the father takes a breather at a store on his way home from work, which puts menu items and stores into the story rather than into a separate spot.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.