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Puppet Sunsun and Zoff Launch Eyewear Collection With Food-Themed Designs

This collaboration extends Puppet Sunsun's merchandising reach into the eyewear category, a move that capitalizes on the franchise's large social media audience and its established pattern of cross-category product tie-ins.

Key Facts

  • The Zoff | PUPPET SUNSUN eyewear collection launched on July 3, 2026, at select Zoff stores nationwide and the Zoff official online store.
  • The collection includes eight food-themed eyewear designs: six glasses models priced between ¥9,900 and ¥12,200, and two sunglass models at ¥9,900 each.
  • All eyewear comes with an exclusive glasses case and cloth featuring illustrations of Sunsun, Nonnon, and Zonzon.
  • The Puppet Sunsun franchise has a social media following exceeding 3.5 million across platforms.

Reporting from 4 sources: Dengeki Hobby Web, Inside, Nijimen, Anime Anime.

Puppet Sunsun and Zoff Launch Eyewear Collection With Food-Themed Designs

Eyewear brand Zoff has released a collaboration collection with the popular character franchise Puppet Sunsun, titled "Zoff | PUPPET SUNSUN." The collection launched on July 3, 2026, at select Zoff stores nationwide and the Zoff official online store. It features eight types of eyewear designed around a food theme, including glasses and sunglasses adorned with Sunsun's favorite bread and donuts. The lineup includes six glasses models priced between ¥9,900 and ¥12,200, and two sunglass models at ¥9,900 each. All eyewear comes with an exclusive glasses case and cloth featuring illustrations of Sunsun, Nonnon, and Zonzon. Additional accessories include die-cut glasses cloths, mascot cleaners, stand-type glasses cases, multi-straps, sacoche-type glasses cases, and a fluffy glasses case. A web-exclusive trading acrylic keychain complete set is also available for ¥2,500. The collaboration marks the first time Zoff has worked with Puppet Sunsun, a franchise whose social media following exceeds 3.5 million across platforms.

Zoff, operated by Intermestic, is releasing the collection at select Zoff stores nationwide and the official online store. The glasses come in Wellington and Boston shapes, with calm coloring meant for everyday use. The sunglass models have large prints on the inside of the temples and a donut motif on the front, with light lens colors that work year-round. A third design, the SNZ model, features prints of Sunsun, Nonnon, and Zonzon on the inside of the temples and a focus on the front metal parts, and is made of lightweight material for long-term wear.

All eyewear includes an exclusive glasses case and cloth with illustrations of the three characters. The accessory lineup includes die-cut glasses cloths at ¥900 each, a large glasses cloth at ¥1,320, mascot cleaners at ¥1,320, stand-type glasses cases at ¥1,980, multi-straps at ¥2,530, sacoche-type glasses cases at ¥2,860, and a fluffy glasses case designed with Sunsun's face at ¥2,860. The web-exclusive trading acrylic keychain complete set includes all five types for ¥2,500.

The collection is available with or without prescription lenses, so it can be purchased as fashion items. "Puppet Sunsun" is a character franchise featuring Sunsun, a blue fluffy-bodied 6-year-old boy who lives in the puppet country of Tohook with his best friend Nonnon and grandfather Zonzon. The franchise posts movies and manga on social media and also has terrestrial TV short movies and regular radio programs.

Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

Puppet Sunsun

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