Nijisanji Livers Ibrahim, Kaisei, Fuyuki Hakase, Furen E. Lustario Join Kao IROKA Campaign
The tie-up pairs a major consumer goods brand with four male-branch Nijisanji talents, signaling continued expansion of VTuber marketing into household product categories.
Reporting from 1 source: PANORA.
Kao's premium fabric softener brand IROKA has launched a collaboration with four Nijisanji VTubers: Ibrahim, Kaisei, Fuyuki Hakase, and Furen E. Lustario. A web commercial began streaming July 9, and a special YouTube live stream on Ibrahim's channel is set for July 16 at 8:00 PM JST, where campaign details will be announced.
Kao Corporation's premium fabric softener IROKA has enlisted four Nijisanji livers for a new campaign. Ibrahim, Kaisei, Fuyuki Hakase, and Furen E. Lustario appear in the web commercial "IROKA kara no Surprise-hen," which began distribution on July 9. The four will also host a special YouTube live stream on Ibrahim's channel on July 16 at 8:00 PM JST, during which full campaign details and a dedicated special site will be revealed.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.