Hololive's Nekomata Okayu Joins figma Lineup With August 2027 Release
The figure visualizes a fan nickname as a physical accessory, a move that ties the product directly to the character's streaming culture rather than just her official design.
Key Facts
- Max Factory's figma Nekomata Okayu is priced at 12,800 yen including tax and ships in August 2027.
- The figure includes four expression parts: smile, closed-eye smile, troubled face, and fluffy face.
- Optional parts include a handheld game console, sunglasses, and Onigiryaa, with a restrained Onigiryaa version as a shop bonus.
- Pre-orders through Good Smile Company close on September 30.
- The figure stands approximately 140mm tall and was prototyped by Ryosuke Maeda with production cooperation from Masaki Aoi.
Reporting from 3 sources: Denfaminicogamer, Dengeki Hobby Web, Inside.
Max Factory has opened pre-orders for a figma action figure of Nekomata Okayu, a member of the virtual YouTuber group Hololive Production. The figure is priced at 12,800 yen including tax and is scheduled to ship in August 2027. It stands approximately 140mm tall and uses figma's standard articulation system. Four expression parts are included: a smile, a closed-eye smile, a troubled face, and a fluffy face. Optional parts include a handheld game console, sunglasses, and Onigiryaa, a visual representation of the fan name for the character's onigiri obsession. A restrained version of Onigiryaa is offered as a purchase bonus through the Good Smile Company official shop and the hololive production OFFICIAL SHOP. The prototype was handled by Max Factory's Ryosuke Maeda with production cooperation from Masaki Aoi. Pre-orders through Good Smile Company run until September 30. The figure will also be displayed at Good Smile Fest 2026 Osaka, held August 22-23 at Umeda Crystal Hall.
- The "funya~ face" expression part is the same one fans know from her streams, where it appears as a signature laid-back look.
- The optional handheld game console and sunglasses let buyers recreate scenes familiar from her broadcasts, not just static poses.
- Onigiryaa is the fan name for the character's onigiri obsession, and the figure visualizes it as a physical accessory for the first time.
- The restrained version of Onigiryaa, offered as a purchase bonus, is a separate variant from the standard optional part.
- Max Factory handles distribution, with Ryosuke Maeda on prototype work and Masaki Aoi providing production cooperation.
- The figure is scheduled to be displayed at Good Smile Fest 2026 Osaka, held August 22-23 at Umeda Crystal Hall, alongside other figma reveals.
- Pre-orders through Good Smile Company close September 30, while other retailers may have different deadlines.
- The copyright line reads (C) COVER, the parent company of Hololive Production.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.