Gokinjo Monogatari x Sanrio Pop-Up Store Runs in Four Cities From July
This collaboration pairs a 1990s shoujo manga with Sanrio's globally recognized characters, bridging nostalgia and contemporary merchandise retail in a multi-city tour format.
Key Facts
- The pop-up store collaboration between Ai Yazawa's 'Gokinjo Monogatari' and Sanrio characters opens at Tokyo's Yurakucho Marui on July 10, 2026, and runs through July 20.
- The collaboration visual shows protagonist Mikako Koda alongside Hello Kitty, My Melody, Pompompurin, and Kuromi wearing matching outfits.
- Merchandise includes plush toys at 5,280 yen each, plush keychains at 2,640 yen each, acrylic dioramas at 2,750 yen each, and double charm keychains at 1,100 yen each.
- Customers spending 3,000 yen or more on related products receive one random postcard from a set of seven.
- The manga 'Gokinjo Monogatari' ran from 1995 to 1996 and received a TV anime adaptation that aired from September 1995 to September 1996.
Reporting from 3 sources: Comic Natalie, Nijimen, Anime Anime.
A pop-up store collaboration between Ai Yazawa's manga "Gokinjo Monogatari" and Sanrio characters will open in four Japanese cities starting July 10, 2026. The first venue is Tokyo's Yurakucho Marui, followed by Osaka's Namba Marui in August, Nagoya's PARCO in September, and Tokyo's Shibuya MODI in October. The collaboration visual shows Hello Kitty, My Melody, Pompompurin, and Kuromi wearing matching outfits with protagonist Mikako Koda. Merchandise includes plush toys, plush keychains, acrylic dioramas, double charm keychains, posters, sticker sets, can mirrors, hair clips, half-zip pullovers, and shopping bags. The Shibuya venue adds items such as mugs, towel handkerchiefs, pouches, hair ribbons, and loungewear. Customers spending 3,000 yen or more on related products receive one random postcard from a set of seven. The manga, which ran from 1995 to 1996 and received a TV anime adaptation, follows Mikako's coming-of-age story at Yazawa Art Academy.
The collaboration visual was newly drawn for the event. It shows Mikako Koda alongside Hello Kitty, My Melody, Pompompurin, and Kuromi all wearing matching outfits inspired by the manga's fashion design setting. The Sanrio characters appear as round plush toys in those costumes, sold in five types at 5,280 yen each. Plush keychains of the same five characters cost 2,640 yen each. A plush pouch shaped like the "Happy Berry" motif is 2,750 yen.
Acrylic goods include closet-style dioramas in four types at 2,750 yen each and double charm keychains in four types at 1,100 yen each. Other merchandise across all venues includes A3 posters in four designs, sticker sets, can mirrors, hair clips in two designs, half-zip pullovers, and shopping bags. The Shibuya venue adds a mug, towel handkerchief, pouch, hair ribbon, and loungewear. The loungewear is the most expensive item at 13,200 yen.
Ai Yazawa is also known for her later hit series "NANA." The source articles describe "Gokinjo Monogatari" as a bright and stylish coming-of-age story that thoroughly portrays realistic emotions. The TV anime adaptation aired from September 1995 to September 1996. The pop-up store runs at Yurakucho Marui from July 10 to July 20, at Namba Marui in Osaka from August 21 to August 30, at Nagoya PARCO from September 12 to September 27, and at Shibuya MODI from October 16 to October 25.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.