MEI and Kaeru no Pickles Launch First Collaboration with 2WAY Mock Shoes
The collaboration puts the frog character on outdoor gear, with the mock shoe's 2WAY construction as the centerpiece, and pairs the product launch with a pop-up shop at Odakyu Shinjuku.
Reporting from 1 source: Nijimen.
Outdoor brand MEI and the character Kaeru no Pickles, known as pickles the frog, are releasing their first collaboration. The lineup includes a 2WAY mock shoe with a pickle name on the heel, priced at 6,930 yen, plus the BOTTOMLINE and LUNCH BOSTON bags in green and beige. Sales start October 7, with pre-orders from September 16.
Each pair of shoes ships in a pickle-designed box with the collaboration story printed on the back. The two bags use pickle face all-over fabric, with the pickle name and MEI brand name on the front and back. Pre-orders open September 16 through ZOZOTOWN's salle de bal and California Sportswear shops and Rakuten's California Sportswear store. Physical sales run at three California Sportswear locations in Kashiwakotakajima, Nagareyama, and Koshigaya. A pop-up shop, Maison de Pickles, runs at Odakyu Department Store Shinjuku from October 7 to 19.
- pickles the frog mock shoes: 2WAY slipper and babouche design, 6,930 yen, pickle name on the heel
- pickles the frog BOTTOMLINE: GREEN and BEIGE, 8,690 yen
- pickles the frog LUNCH BOSTON: GREEN and BEIGE, 9,350 yen
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.