McDonald's Japan to Sell Pokémon 30th Anniversary Burger with SHAKA, Yoshizawa in Ad
The collaboration ties McDonald's 55th anniversary to Pokémon's 30th, using celebrity fans Yoshizawa and SHAKA to drive attention to a large-scale limited-time menu.
Reporting from 1 source: 4Gamer.net.
McDonald's Japan announced a collaboration with Pokémon for the franchise's 30th anniversary, launching a limited-time 'Pokémon 30th Anniversary Burger' in three varieties from July 22. The promotion includes eight new products, Pokémon-themed packaging, and a commercial featuring actor Ryo Yoshizawa and streamer SHAKA.
The three burger varieties-Tartar Demi Thick Beef, Juicy Chicken Spicy Garlic, and Roasted Sesame Tartar Shrimp-come in packaging featuring Bulbasaur, Charmander, and Squirtle. The evening-exclusive Tartar Demi Double Thick Beef uses Venusaur, Charizard, and Blastoise packaging, while the breakfast Tartar Demi Sausage Muffin features Pikachu. A side item, Shaka Shaka Potato Seaweed Salt Flavor, also gets Pokémon packaging. The commercial, airing from July 21, includes behind-the-scenes content and an X campaign.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.