McDonald's Japan Posts Anime Opening for Tsukimi Burger Promotion
The promotional campaign treats a fast food menu as an anime property, producing an opening sequence, character cast, and theme song for a series the company has said it will not make.
Reporting from 1 source: Anime News Network.
McDonald's Japan published an anime-style opening sequence for a hypothetical series, Motto! Imadaketsukimi Tabemi!!, on September 9. The video follows a September 1 episode preview and dance clips posted through early September. The company said the series will not go into production because the characters are satisfied with the opening. Nine Tsukimi menu items accompany the campaign.
The opening runs with a "Sponsored by" screen, the kind an anime broadcast carries before an episode. It introduces Tabemi Imadaketsukimi, whose name is a pun on trying the limited-time Tsukimi Burger, and Mochiko Tsukimipie, based on the Tsukimi Pie with mochi filling. Singer and radio personality Miko voices Tabemi. Voice actor Kiara Saito plays Mochiko and sings the opening theme.
The campaign began with an episode preview on September 1 and continued with dance videos across the following week. The Tsukimi Burger is an annual autumn item built around moon-viewing season, and this year the chain put nine items on the menu.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.