Live Commerce Festival 2026 Draws 750 Streamers and 50 Companies to Tokyo
The attendance and exhibitor counts are the industry's own measure of whether a matching-style live commerce event can pull companies and streamers into one room, and this edition did.
Reporting from 1 source: ASCII.jp.
LIVE COMMERCE FESTIVAL 2026 ran two days, September 8 and September 9, at Happo-en in Shirokanedai, Tokyo. More than 750 commerce livestreamers attended and exhibiting companies reached 50. The event combined direct matching between companies and streamers, product experiences, practical seminars, and livestreamed selling. Day 1 carried a special online program with Maki Goto, JOY, Yun, Hina Kagei, Riku Kyogoku, Prince Koya, and kana.
The two days mixed business talks with hands-on time. Exhibiting companies pitched products directly to streamers, and streamers handled the goods themselves before deciding whether a fit existed for their channels.
Day 1 added a national online component. A special program featured Maki Goto, JOY, Yun, Hina Kagei, Riku Kyogoku, Prince Koya, and kana, and included a "Live Commerce Mission" in which Prince Koya of MOBmart sold the title sponsor product "Nomu Silica." Yun, JOY, and Hina Kagei also tried live commerce during the program.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.