Level-5's Hino Acknowledges AI Use in TGS2026 Booth Concept Art
Hino is answering a second AI question inside a week, this time about booth art rather than event footage, and his answer separates the marketing image from the handmade booth that visitors will actually stand in front of.
Reporting from 1 source: Game Spark.
Level-5 president Akihiro Hino said on his own X account that an AI-generated image was used for the company's Tokyo Game Show 2026 booth concept art. He argued that making concept CG or AI preview images before an event is common practice at most companies, and said the actual booth is designed by humans and its modeling is carefully handmade. The booth runs September 17 to September 21.
Hino's explanation came after Level-5's official X account posted booth concept images on September 14, one themed after each title, described as a theme-park-like atmosphere. Community Notes flagged suspected AI use over unnatural framing in the image, and questions followed in the comments, mainly from overseas users. It was the second such question in days: AI use had already been raised over footage in the online announcement event LEVEL5 VISION 2026 II Dream, streamed on September 10, where Hino acknowledged the AI and said it came from a desire for an easy-to-understand, flashy presentation. On the booth, he said there are still parts he wants to touch up, and that each element is being crafted so visitors will want to take photos.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.