KLab and Next Ninja Detail Global Game Operations at GAME FUTURE SUMMIT 2026
The panel provided concrete examples of how hands-on community engagement and AI-driven automation are reshaping global game operations, moving beyond theory to measurable results.
Reporting from 1 source: GameBusiness.jp.
At GAME FUTURE SUMMIT 2026, KLab and Next Ninja shared practical strategies for overseas expansion and AI utilization. KLab's Toshi Fujiyoshi detailed how Captain Tsubasa: Dream Team achieved high sales in Asia, Europe, and the Middle East through simultaneous global release, Discord community management, and offline world tournaments. Next Ninja's Seiko Yamagishi emphasized direct fan engagement. The panel also revealed that AI has automated 86% of customer support work, cutting response time from five days to five minutes.
The panel, held on June 3 at Bellesalle Garden Shibuya, featured Akira Morishita of HARS GLOBAL, Toshi Fujiyoshi of KLab, and Seiko Yamagishi of Next Ninja. Fujiyoshi explained that KLab's Captain Tsubasa: Dream Team, released in 2017, targeted Asia, Europe, and the Middle East from the start with thorough localization. The company built close-knit communities via Discord and held offline world tour events before the pandemic. World tournaments began in 2019 and continue. Yamagishi stressed that taking staff to local sites and holding dinner meetings with users is the best defense against black-box issues in long-running titles. In the second half, the discussion turned to AI: Next Ninja has automated 86% of customer support work, reducing account recovery from five days to five minutes, while keeping creative decisions human-led.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GameBusiness.jp ゲームの海外展開と、現場を変えるAI活用――KLab・ネクストニンジャが語るグローバル運営の実践知