KFC and Uma Musume Collaboration Starts August 12
The collaboration marks a return of the KFC-Uma Musume partnership, which previously offered in-game items and special sets, and the early release of the key visual suggests a larger promotional push than past campaigns.
Key Facts
- The KFC and Uma Musume collaboration campaign "Uma Musume no Uma Uma Kentucky" begins on August 12 at KFC locations in Japan.
- The key visual features Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Red Desire, Buena Vista, Stay Gold, and Lucky Lilac as KFC employees, with Gold Ship as Colonel Sanders.
- Full details of the collaboration will be announced during the "Paka Live TV' #5" broadcast on July 29 at 8:00 PM.
- This is not the first KFC and Uma Musume collaboration; previous campaigns included in-game item packs and limited-time meal sets.
Reporting from 3 sources: GAME Watch (Impress), Game Spark, Inside.
Kentucky Fried Chicken and Cygames' Uma Musume Pretty Derby will launch a collaboration campaign titled "Uma Musume no Uma Uma Kentucky" on August 12. The key visual, released on KFC's official X account, shows characters Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Red Desire, Buena Vista, Stay Gold, and Lucky Lilac dressed as KFC store employees. Gold Ship appears as Colonel Sanders. The collaboration's full details will be announced during the "Paka Live TV' #5" broadcast on July 29 at 8:00 PM. This is not the first tie-up between the two brands; previous collaborations have included in-game item packs and limited-time meal sets. The campaign is expected to run at KFC locations in Japan, though specific menu items or merchandise have not yet been revealed.
The key visual for the KFC and Uma Musume collaboration, released on July 27, features seven characters in KFC employee uniforms: Dantsu Flame, Agnes Tachyon, Manhattan Cafe, Red Desire, Buena Vista, Stay Gold, and Lucky Lilac. Gold Ship is depicted as Colonel Sanders, a detail that adds a visual gag to the promotional art. The campaign name, "Uma Musume no Uma Uma Kentucky," plays on the Japanese onomatopoeia for eating. KFC and Cygames have collaborated before, including a September 2023 campaign that offered in-game item packs and a limited-time "Special Set" available via KFC Net Order. The upcoming broadcast of "Paka Live TV' #5" on July 29 at 8:00 PM is expected to reveal specific menu items, merchandise, or in-game rewards tied to the collaboration. The campaign is scheduled to run from August 12 at KFC locations in Japan, though the end date has not been announced.
Synthesized by Yomimono from the 3 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.