KAWAII LAB. Launches Character Brand KAWAII FRIENDS for All 5 Groups
The character brand extends the idol project's IP into a format that can cross language and generational barriers, supporting global reach beyond live performances.
Reporting from 1 source: KAI-YOU.
The idol project KAWAII LAB. has launched a new character brand, KAWAII FRIENDS, with official characters for all five groups: FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, CUTIE STREET, and MORE STAR. The characters were revealed at the KAWAII LAB. SESSION 2026 SUMMER event on July 11 in Tokyo. Going forward, the brand will be used across social media, events, and merchandise to expand the groups' worldviews.
Under the brand concept "From Harajuku to the World," the characters are designed to deliver the groups' aesthetics without relying on language. The first wave includes five sets of characters, each tied to a specific group: FRUITS ZIPPER's "Fruits-chan," CANDY TUNE's "Ame-chun," SWEET STEADY's "Bouquet-chan," CUTIE STREET's "Nyansuto," and MORE STAR's "Twinkle☆." The brand will also appear at the urban festival "Tokyo KAWAII Summer Play 2026" in August, with a balloon park at Shibuya Sakura Stage and an Airbnb collaboration offering exclusive merchandise and event access.
- FRUITS ZIPPER: 7 characters, "Fruits-chan," design by Shoko Nagamine
- CANDY TUNE: 7 characters, "Ame-chun" with candy motif, design by DAF
- SWEET STEADY: Characters "Bouquet-chan" with flower motif, design by asuka
- CUTIE STREET: 8 cat characters "Nyansuto" with jewel names, design by Natsumi Sato
- MORE STAR: 9 star-themed characters "Twinkle☆," design by Neru Horikoshi
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.