Sunday, 12 July 2026
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KAWAII LAB. Launches First Official Smartphone Rhythm Game Project

This marks the first time the KAWAII LAB. idol project extends into a dedicated smartphone game, creating a new digital touchpoint for fans across its five groups under a single title.

Key Facts

  • The KAWAII LAB. Game Project (tentative) is a rhythm game for iOS and Android smartphones.
  • It features all 38 members from five groups: FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, CUTIE STREET, and MORE STAR.
  • Planning, development, and operation are handled by Appirits Fan Culture Partners.
  • The game will include live concert footage as well as newly shot cuts and original movies.
  • The release date has not been announced; the game will be free to play with in-app purchases.

Reporting from 4 sources: 4Gamer.net, ASCII.jp, GameBusiness.jp, Inside.

KAWAII LAB. Launches First Official Smartphone Rhythm Game Project

ASOBISYSTEM and Appirits Fan Culture Partners announced the first official smartphone game project for the idol project KAWAII LAB. on July 9, 2026. The game, tentatively titled "KAWAII LAB. Game Project," is a rhythm game for iOS and Android that will feature live footage of the groups. All 38 members from five KAWAII LAB. groups are scheduled to appear: FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, CUTIE STREET, and MORE STAR. The game will offer a rhythm game experience using concert footage, along with newly shot cuts and original movies. Planning, development, and operation are handled by Appirits FCP. The release date has not been announced, and the game will be free to play with in-app purchases. Future details on included songs, live footage, and game systems will be posted on the official website and social media accounts.

The game is being developed by Appirits Fan Culture Partners, a company established in August 2025 that focuses on creating digital fan experiences. The project is a collaboration between Appirits FCP and ASOBISYSTEM, which manages the KAWAII LAB. idol project. The general producer of KAWAII LAB. is Kimura Misa, a former leader of the group Musubism and a model and talent. The project operates under the concept "From Harajuku to the World." The game will include content that highlights each group's individuality and worldview, according to the ASCII.jp source. The official website for the game is kawaiilab-newgameproject.com, and social media accounts are open on X, Instagram, YouTube, and TikTok. The copyright is shared by ASOBISYSTEM, PN, and Appirits FCP. Future announcements about songs, live footage, and game systems will be posted on those channels. The release date has not been announced, and the game will be free to play with in-app purchases.

Synthesized by Yomimono from the 4 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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