Invisible Dog House Experience Booth Announced for Content Tokyo 2026
The booth is a concrete demonstration of Hakuten's thesis that IP value is shifting from view counts to depth of engagement, using technology to simulate an emotional relationship rather than just display content.
Key Facts
- Hakuten Co. will exhibit 'Invisible Dog House' at the 19th Content Tokyo from June 17 to 19, 2026, at Tokyo Big Sight.
- The booth has four zones: Walk, Meet, Touch, and Consult, simulating stages of bonding with an invisible dog.
- Zone 1 uses a leash that transmits the sensation of a dog pulling, though nothing is visible.
- Zone 2 uses a display to show the dog as a three-dimensional figure for the first time.
- Zone 3 lets visitors touch fur through a doghouse opening, and Zone 4 is a consultation area for business worries.
Reporting from 1 source: Denfaminicogamer.
Hakuten Co. announced on June 3 that it will exhibit 'Invisible Dog House' at the 19th Content Tokyo, held at Tokyo Big Sight from June 17 to 19. The booth lets visitors build a relationship with an invisible dog through four zones: Walk, Meet, Touch, and Consult. The experience uses tactile, spatial reproduction video, and AI to simulate fan-IP relationship building.
Hakuten's 'Invisible Dog House' is not a game or an app but a physical experience booth designed for businesses attending Content Tokyo. Visitors pass through four zones that mimic the stages of bonding with a pet that cannot be seen. In Zone 1, a leash transmits the sensation of a dog pulling, though nothing is visible. Zone 2 uses a display to make the dog appear as a three-dimensional figure for the first time. Zone 3 lets visitors touch fur through a doghouse opening. Zone 4 is a consultation area for business worries. The company frames the booth as a prototype for how IP holders might design relationships with fans in an era where AI can generate content freely.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.