Hiro Odagiri's THE TAG MARKET Popup Draws 20,000 Visitors in Eight Days
The 20,000-plus turnout across eight days shows Odagiri's recommendation-driven brand, built on his YouTube channel, now carries into physical retail and extends beyond cosmetics into music, books, fragrance, and food.
Reporting from 1 source: ASCII.jp.
Hair and makeup artist Hiro Odagiri's popup event THE TAG MARKET closed August 29 after eight days at TAKANAWA GATEWAY CITY in Tokyo, drawing over 20,000 visitors. The event gathered 51 brands selected by Odagiri across nine content zones spanning music, books, fragrance, food, and words, with ten stage events including talks with ELLE, SHISEIDO, NewsPicks, and a CHANEL BEAUTY makeup show.
THE TAG MARKET ran on the concept that recommendations carry a story, the moment of liking something, and the warmth of wanting to hand it to someone. The BEAUTY SELECTION zone displayed items from 48 brands, and THE TAG SHOP sold event-original goods including new items. Collab zones included SOUND MOMENT with J-WAVE, READING EDIT with BUNKITSU TOKYO, SCENT LAB by OSAJI kako, and HIRO'S BEAUTY ONE-BITE PLATE. Odagiri's closing message said beauty is not something special but exists throughout daily life, and he wants to bring Japanese beauty to the world.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.