HIKAKIN's MISOKIN Gets a Curry Flavor Born From Its Physical Store
The new flavor extends the MISOKIN brand by turning a table condiment from its physical store into a packaged product, showing a direct feedback loop between retail and packaged goods.
Reporting from 1 source: KAI-YOU.
HIKAKIN announced Curry MISOKIN, a curry flavor of the MISOKIN cup ramen that has sold over 60 million servings. The product, along with a rice version Curry MISOKIN Meshi, will launch at Seven-Eleven on July 26. The flavor originated from a curry powder condiment served at the MISOKIN physical store, which HIKAKIN recreated with Nissin Foods after tasting each spice individually.
The curry powder condiment at the MISOKIN physical store was the most popular among flavor-changing options, according to HIKAKIN. He worked with Nissin Foods to reproduce that taste in cup ramen form, tasting each spice individually. The resulting Curry MISOKIN and its rice counterpart Curry MISOKIN Meshi will be sold at Seven-Eleven starting July 26. A sticker giveaway is planned for customers who buy two MISOKIN products on the same day.
- Curry MISOKIN: cup ramen
- Curry MISOKIN Meshi: rice version
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.