Hello Kitty and WILLSELECTION Launch First Fashion Collaboration
The collaboration is Hello Kitty's first with WILLSELECTION, and it arrives as the character placed 5th in the 2026 Sanrio Character Ranking.
Reporting from 1 source: Anime Anime.
Hello Kitty is collaborating with WILLSELECTION for the first time. Pre-sale begins July 16 at LUMINE stores and online. The collection includes an embroidered cut top and a knit cardigan with Hello Kitty motifs. The collaboration arrives as Hello Kitty ranked 5th in the 2026 Sanrio Character Ranking.
The Embroidered Cut Top features Hello Kitty embroidery on the chest pocket, available in white or black with Sitting or Peek-a-boo designs. The Embroidered Knit Cardigan is scattered with ribbons and apples, with Hello Kitty embroidery peeking from the pocket. Both items include logo embroidery on the back of the neck. Pre-sale starts July 16 at LUMINE EST Shinjuku, LUMINE Yurakucho, and the online store, with nationwide release July 19. The collaboration is the first between Hello Kitty and WILLSELECTION. In the 2026 Sanrio Character Ranking, Hello Kitty placed 5th, behind Pompompurin, Cinnamoroll, Pochacco, and Kuromi.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.