Global Media Lab, Core Concierge Partner to Bring Senior Phone Tutorials to CATV
This deal brings a proven YouTube resource for senior digital literacy into the CATV ecosystem, where stations are seeking to retain subscribers transitioning from feature phones.
Reporting from 1 source: ASCII.jp.
Global Media Lab has signed a sales agency agreement with Core Concierge to provide smartphone tutorial videos for seniors to CATV stations nationwide. The videos, which have 500,000 YouTube subscribers and up to 3 million views, aim to address the senior smartphone refugee problem as 3G feature phones are phased out. Three stations have already adopted the content starting summer 2026: Cable Television Co., Tokyo Bay Network, and ZTV.
The smartphone tutorial series from Core Concierge, which has accumulated over 800 videos and a dedicated senior audience on YouTube, will now be repurposed for cable television. Global Media Lab will handle sales and support for CATV stations, with the first three adopters confirmed for this summer.
- Cable Television Co., Ltd.: Tochigi Prefecture
- Tokyo Bay Network Co., Ltd.: Tokyo
- ZTV Co., Ltd.: Mie Prefecture
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.