The ranking shows the sustained popularity of original character figures and VTuber merchandise alongside major game franchises, providing a snapshot of collector demand in the Japanese figure market for mid-2026.
The Amagyaru Camouflage Ver. is a limited exclusive that adds new markings and a color scheme to the existing Ax figure, expanding the Meido Busou merchandise line.
These two special editions expand the biweekly collection with larger bundled sets, offering a premium option for collectors.
The fourth collaboration item between Call of the Night Season 2 and PSYCHONATION offers a reversible sukajan with detailed embroidery and full-color print.
The statue capitalizes on the ongoing popularity of the BRZRKR comic and the anticipation for its live-action adaptation.
The release extends the 2023 film's commercial life with original art by its character designer, offering fans a fresh visual take on the heroines.
The figure is the first physical reproduction of so-bin's official 10th anniversary artwork for Overlord, positioned as a high-end collectible for the series' milestone.
The A Prize directly adapts a viral moment from the Zootopia 2 promotional campaign, tying the 10th anniversary lottery to the upcoming sequel's marketing.
The figure arrives just weeks before the August 20 launch of Steins;Gate RE:BOOT, giving fans a physical collectible tied to the franchise's return.
The collaboration brings Sean Wotherspoon's signature vintage fashion sensibility to Pokemon merchandise for the first time, targeting adult collectors who appreciate both streetwear culture and nostalgic design.
The tight reservation window and Netflix exclusivity frame these plushies as a limited-run opportunity for fans of the film.
The figure adds Shigure Ui to Furyu's TENITOL mini line, offering a low-cost, palm-sized collectible of the popular VTuber.
The figure's monochrome design and reliance on original suit-actor scan data reflect a deliberate effort to recreate the historical broadcast context, marking the 60th anniversary of the Ultraman franchise with a focus on authenticity.
MOTON pairs its bestselling hair oil with a rapidly expanding Korean character brand, using limited-quantity scarcity to capitalize on MOMOREI's growing fanbase in Japan and other Asian markets.
The plushie line is a licensed merchandise tie-in for the 2027 International Horticultural Exhibition, using Sanrio characters to promote the upcoming expo.
The merchandise spotlights villains and side characters from classic Crayon Shin-chan films, letting longtime fans wear deep-cut movie references that rarely get merchandise.
The re-release of Yuno Gasai's Nendoroid offers fans another chance to own the figure with its signature yandere face options.
The HJ64 series captures a rare Subaru limited edition tied to WRC success and offers the CX-5 in multiple factory colors, appealing to both rally collectors and Mazda enthusiasts.
The collaboration pairs Gundam's mecha iconography with a 441-year-old fan-making tradition, while marking the anniversaries of two less-heralded Gundam series.
The reorder of these HG kits indicates sustained demand for the Rozé of the Recapture KMF designs, with Bandai Spirits offering additional production batches for August shipment.
The collaboration integrates three characters' newly recorded voices into a single pair of wireless earbuds, offering a functional audio product rather than a static collectible.
The collaboration pairs the popular mofusand cat illustrations with the Ultraman franchise as part of its 60th anniversary merchandise push.
The re-release of these Premium Bandai-exclusive kits gives Gunpla collectors a limited window to acquire them at retail prices.
Union Creative is offering collectors a choice between separate single-character figures at a lower price and a bundled set with unique expressions, releasing a month apart.