Echoes of Aincrad Gets 18-Minute Anime Promo That Vanishes After July 6
The limited-time anime promo signals an unusual marketing tactic for a licensed game, treating the promotional material as a temporary event rather than a permanent asset.
Reporting from 1 source: Niche Gamer (Anime).
Bandai Namco and Game Studio released an 18-minute original anime promo made solely for the action RPG Echoes of Aincrad, set in the Sword Art Online universe. The promo will be removed from the internet on July 6, after which it will be unviewable. The game launches globally July 9/10 on PC, Xbox Series X|S, and PS5.
Bandai Namco and Game Studio released an 18-minute original anime promo made specifically for Echoes of Aincrad, their upcoming action RPG set in the Sword Art Online universe. The promo is not a trailer or a cutscene compilation but a standalone animated short produced solely for the game's launch. It will be removed from the internet on July 6, after which it becomes unviewable. The game itself launches globally on July 9 or 10 depending on local time, on Windows PC via Steam, Xbox Series X|S, and PS5. The promo's temporary availability suggests Bandai Namco is treating it as a launch-week event rather than a permanent marketing asset.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- Niche Gamer (Anime) Echoes of Aincrad gets 18-minute anime promo ahead of release