Monday, 21 September 2026
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DUNLOP Shows GAMING MUSCLE Esports Gear At Tokyo Game Show 2026

GAMING MUSCLE has sold mainly online and through display sales at the Osaka esports facility e-Stadium Namba Main Store, so a Tokyo Game Show booth is how DUNLOP collects in-person reaction, including from players of products still in development, to guide the lineup.

Reporting from 1 source: 4Gamer.net.

DUNLOP Shows GAMING MUSCLE Esports Gear At Tokyo Game Show 2026

DUNLOP ran a booth at Tokyo Game Show 2026 for GAMING MUSCLE, its esports product brand. Displays included an Arm Supporter, a collaboration model with the sponsored team FENNEL that uses low-friction material and covers palm to forearm, plus a Posture Assist Inner and Recovery Wear using the fiber RadiHeal. E-motorsports items under development were also shown. A booth representative said the goal was giving people chances to try the products.

DUNLOP's booth leaned on a problem the brand has had online: gamers who knew about GAMING MUSCLE still had nowhere to physically try it. The company has already added display sales at the esports facility e-Stadium Namba Main Store in Osaka, and it brought the products to Tokyo Game Show 2026 for the same reason.

Much of what sat on the table is not finished. Products for e-motorsports are still in development, and DUNLOP said it is building them while listening to e-motorsports players. The company also said it wants to widen the GAMING MUSCLE lineup around whether a product actually improves player performance.

Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.

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