DREAM PONY Launches Green Flow, an Amazon Franchise for Plant Seedlings
The franchise model narrows to a single category with proven e-commerce potential, betting on the shift from physical stores to online for gardening products.
Reporting from 1 source: ASCII.jp.
DREAM PONY has launched Green Flow, a product sales franchise on Amazon specializing in plants and seedlings. The head office handles listing, research, customer support, and account management, while franchisees focus on purchasing and shipping confirmation. The company tested 60 accounts across multiple genres before consolidating into plants. The domestic gardening market is 233.4 billion yen with an e-commerce rate of 5-6%, indicating room for online growth.
The company ran 60 Amazon accounts across sundries, accessories, books, minerals, and gardening for six months before settling on plants and seedlings. The head office handles listing, product research, customer support, and account management, while franchisees focus on purchasing and shipping confirmation. The domestic gardening market is 233.4 billion yen, with an e-commerce rate of only 5-6%, leaving room for online growth. Green Flow launched in March 2026.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.