CORES and Nanka Tanoshii Launch VTuber Brand lulu bond
The two companies are betting that a product development firm's planning system and a VTuber production company's hold on fan touchpoints can move creator merchandise past acrylic stands into cosmetics and household goods.
Reporting from 1 source: PANORA.
CORES Co., Ltd. and Nanka Tanoshii Co., Ltd. launched lulu bond, a lifestyle brand linking creators and fans, on the official online store from 20:00 on September 10, 2026. The first project is a collaboration with five creators: Nonchii, Tsukino, Kohana Momomi, Ririsaki, and Enogu. The lineup is an in-bath lotion, MOON, and a body soap, FOREST, at 4,200 yen each with tax or as a two-piece set, in 180ml volumes.
The brand's concept is supporting the people who support someone else, and the first products are daily-use items rather than display goods. CORES handles planning through sales with a system that analyzes follower comments and user surveys, and lists 466 cumulative product developments and 31 brands as of the October 2024 fiscal year. Nanka Tanoshii produces VTuber live events, talent management, music, and merchandise, and supplies the worldview design on the IP side. CORES says it plans to strengthen product development partnerships with other IP and creator production companies.
- Nonchii: collaboration package
- Tsukino: collaboration package
- Kohana Momomi: collaboration package
- Ririsaki: collaboration package
- Enogu: collaboration package
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.