Closer Camera Distance Increases Presence in 180° Immersive Video, Study Finds
The experiment provides empirical evidence that shooting distance in 180° immersive video directly affects viewer presence and psychological closeness, a factor in customer development strategies.
Reporting from 1 source: PANORA.
Hakuhodo DY Holdings and MESON conducted a demonstration experiment measuring how shooting distance in 180° stereoscopic immersive video affects viewer presence and psychological closeness to performers. Using STU48's 4th term research students, they produced two versions of the same performance at 1,200 mm and 7,600 mm from the center performer. Results showed that closer distance increased presence and that high-presence video can make viewers feel closer to performers, aiding customer development. The findings are compiled in a preprint paper.
Hakuhodo DY Holdings and MESON produced two versions of a STU48 performance video, shot at 1,200 mm and 7,600 mm from the center performer. The only variable was camera position; the song, choreography, and venue were identical. Participants were recruited through STU48's social media, with 12 core fans (fan club members) and 12 light fans (non-members) experiencing both videos via HMD. The study found that the closer distance increased presence, and that higher presence correlated with greater psychological closeness to the performers. The results are compiled in a preprint paper.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.