Bandai Namco Experience Sets Second Overseas VS CHALLENGE In Kuala Lumpur
Bandai Namco Experience is running an overseas push through local partners, keeping the operator role with companies like AEON Fantasy Malaysia rather than building its own network.
Reporting from 1 source: GameBusiness.jp.
Bandai Namco Experience will produce VS CHALLENGE KL Midtown in Kuala Lumpur, Malaysia, scheduled to open November 5, 2026. Planning and sales are handled by Bandai Namco Experience, with local operations run by AEON Fantasy Malaysia. The facility introduces 20 activities chosen for the Malaysian market from more than 100 types developed in Japan. It is the company's second overseas production, following VS CHALLENGE AEON Mall Deltamas in Indonesia on June 13, 2024. The company will also exhibit at IAAPA Expo 2026 in Orlando, Florida.
The KL Midtown location draws on over 100 activity types that Bandai Namco Experience developed by planning and running facilities in Japan. Pickleball, which combines tennis, badminton and table tennis, has grown in popularity in Malaysia, and the company says demand is rising for activities that suit visitors regardless of age or athletic background. The target audience runs beyond families to younger crowds.
The subsidiary was set up as a business holding company for planning and production of amusement facilities after a group reorganization in April 2025, and splits duties with Bandai Namco Amusement, which handles facility operations.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.