Ayataka and Frieren Launch Tea Campaign With 100,000 Prizes
The tie-up pairs a tea brand built on the promise of a breather with an anime whose quiet stretches between battles carry the story, and it puts the third season, confirmed for October 2027, in front of supermarket shoppers a year early.
Reporting from 1 source: Nijimen.
Ayataka's collaboration campaign with the TV anime Frieren: Beyond Journey's End begins October 12, 2026, a national holiday. Codes under bottle caps entered into the Coke ON app accumulate entry points for a lottery: 100,000 winners take original goods, 1.1 million win Coke ON points as a double chance, and 99,000 win a drink ticket. Each point earned guarantees one of four wallpapers.
The campaign runs on bottle caps. Buy an eligible Ayataka, enter the code on the underside of the cap into the Coke ON app, and the entry points build toward a lottery draw. Points also accrue when the app is linked to a vending machine. Buying three bottles at a Coke ON-compatible vending machine earns a guaranteed Frieren stamp.
The top course costs four points and has two prizes, each limited to 500 winners: a QUO card set with a grimoire case and a humidifier with a room light. One point enters the draw for a Frieren design drink ticket, 99,000 winners. Those who miss out get a second draw for Coke ON points.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.