Athlete Japan Adds Logo Uniform CSR Program To Ad Subscription
The program treats CSR as reusable media rather than a donation, which gives small firms with no CSR staff a visible deliverable they can put in recruitment and IR material.
Reporting from 1 source: ASCII.jp.
Athlete Japan Inc. has launched a CSR support program inside its Ad Subscription service, which lets small and medium-sized enterprises use the likeness rights of athletes such as Daisuke Ohata, Ai Sugiyama, and Koji Uehara across media for a flat monthly fee starting at 300,000 yen. Part of sales goes to establishing Japanese-language schools in Southeast Asia. Contracting companies get their logos printed on local students' uniforms at MIRAI Japanese Language School, plus photo and video material for their own PR use.
The Ad Subscription service already licenses athlete likenesses for a flat monthly fee. The new layer attaches a school in Southeast Asia to that contract: a portion of sales funds the establishment and operation of MIRAI Japanese Language School, and students there wear uniforms carrying the client company's name and logo on the chest and sleeve.
Athlete Japan records photo and video of those students and classrooms on a regular basis and hands the material to the client. The client can reuse it on its own website, IR documents, recruitment brochures, and social media. The company frames this as the answer to a common problem among small and medium-sized enterprises: wanting CSR activity but lacking the know-how, budget, and dedicated staff to run it.
Synthesized by Yomimono from the 1 cited source below, including Japanese-language reporting where cited, then editorially reviewed before publishing.