Achilles Turns April Fools' Chrome Booster Shoe Into Real Giveaway
An April Fools' joke product has been manufactured and given away as a real item, showing how brands can turn seasonal gags into limited fan engagement stunts.
Key Facts
- Achilles manufactured real units of the Chrome Booster shoe, originally an April Fools' joke collaboration with Google announced on April 1.
- The giveaway runs from June 9 to 16, with 25 winners receiving the sneaker.
- The shoe uses Google Chrome's four-color scheme (red, yellow, green, blue) on the asymmetrical sole of the Fire Booster series and features the Chrome character.
- Entrants must follow the official Google Japan and Achilles Shoes accounts on X, draw Chrome running, and quote-repost with campaign hashtags.
- The shoe size is limited to 21 cm.
Reporting from 2 sources: GAME Watch (Impress), Denfaminicogamer.
Achilles has made real the Chrome Booster shoe it jokingly announced with Google on April 1. From June 9 to 16, 25 winners will receive the sneaker, which uses Google Chrome's four-color scheme and the Chrome character on its sole. Entrants must draw Chrome running and post on X.
The Chrome Booster was originally a fictional collaboration between Achilles and Google announced on April 1. Achilles has now produced actual units and is giving them away to 25 people through an illustration contest on X. The shoe uses the four colors of the Google Chrome icon-red, yellow, green, and blue-on the asymmetrical sole of the Fire Booster series, and features the Chrome character. Entrants must follow the official Google Japan and Achilles Shoes accounts, draw Chrome running, and quote-repost with the campaign hashtags. The giveaway runs June 9 to 16, and the size is limited to 21 cm.
Synthesized by Yomimono from the 2 cited sources below, including Japanese-language reporting where cited, then editorially reviewed before publishing.
Sources
- GAME Watch (Impress) 「瞬足」とGogle Chromeのコラボシューズをプレゼント。4月1日の架空コラボが実現、イラストコンテストで
- Denfaminicogamer 「瞬足」と「Chrome」のコラボシューズ『くろーむブースター』がまさかの実現。Google Japan公式Xでは“25足”限定のプレゼントキャンペーンが実施中